Turbosaurs
Reading time ≈ 3 minutes
game visits
1,1+ mln
Turbosaurs
client
year
2023
Lobby
Racing
Sound Design
Personal Account
NPC Characters
Prize Giveaways
Moderation
Development
Creative Idea
project
/ product
The animated series Turbozaurs tells the story of brave kids and friendly dinosaur-transformers who team up for exciting adventures. The show has already built a large fan base, and its YouTube views have surpassed 400 million!
Objective
/ objective
/ In a highly competitive environment for children’s attention, increase awareness of the project among the target audience
/ Create a unique brand and character engagement experience
/ Integrate the world into the studio’s wider digital ecosystem
/ Create a unique brand and character engagement experience
/ Integrate the world into the studio’s wider digital ecosystem
What We Did
/ Process
We developed the concept of a virtual space inspired by the main setting of the series — a cozy town surrounded by mountains. The gameplay centers on free exploration, collecting coins, and competing with other players by showing activity and cleverness. The most active participants receive prizes, and to encourage players to return, we regularly relaunch competitions.
One ambitious challenge was bringing the characters from the series into the game while keeping their full visual identity and integrating their transformation abilities. In the series, each Turbozaur has its own personality and habits, and they’ve all evolved to transform into various machines and mechanisms. We also reflected the strong ecological theme of the show by adding eco-focused mini-games.
The world currently includes six different mini-games:
/ Obby — an obstacle course, one of the most popular game formats in Roblox
/ Racing — a track where players can race on Turbozaurs
/ TurboQuiz — a quiz with simple questions about the series and ecology
/ Tag — a classic kids’ game inspired by the show
/ Lake Cleanup — collect as much trash from the lake as possible within a short time; the more you collect, the more bonuses you earn
/ Obby — an obstacle course, one of the most popular game formats in Roblox
/ Racing — a track where players can race on Turbozaurs
/ TurboQuiz — a quiz with simple questions about the series and ecology
/ Tag — a classic kids’ game inspired by the show
/ Lake Cleanup — collect as much trash from the lake as possible within a short time; the more you collect, the more bonuses you earn
/ Winter Quest — a special seasonal obstacle course, from floating ice islands to swinging axes
For completing games, players were rewarded with an exclusive UGC medallion. It became so popular that all available items were claimed within the first hour!
We paid special attention to branded visuals during promotion as well as to the design of the user account, keeping it both simple and functional.
For completing games, players were rewarded with an exclusive UGC medallion. It became so popular that all available items were claimed within the first hour!
We paid special attention to branded visuals during promotion as well as to the design of the user account, keeping it both simple and functional.
The game is continuously updated. Together with the brand, we maintain player engagement through seasonal environmental changes (nature, weather, themed decor), competitions with Robux and new UGC prizes, and promotional campaigns tied to new season releases. To ensure constant activity, we use portals in partner games and targeted advertising.
Process
cases
/ cases
other
7
MAU/DAU Ratio
197К+
visits to the game
64М+
promotional reach
Russia's first showroom in Roblox, New Year's promotion: a points-based loyalty card raffle
m.holiday
m.video
all cases
11
MAU/DAU Ratio
29К
visits to the game
700К
promotional reach
Promothing children's water using new communication channels
slavdaland
SLAVDA
12
MAU/DAU Ratio
300К+
visits to the game
2+ mln
promotional reach
Promotion of the shop's seasonal goods and loyalty programme, as well as a drawing of game and real bonuses.
mangoworld
vkusvill
11
MAU/DAU Ratio
10К
visits to the game
1,2+ mln
promotional reach
Resort integration was organised in honour of the decade of the Sochi Olympics. A chance to win a holiday in a real resort complex.
rosa khutor
interros
6
MAU/DAU Ratio
1,2+ mln
visits to the game
5+ mln
promotional reach
Promoting children's subscriptions.
Using new communication channels.
Using new communication channels.
Jun Park
МТs
in partnership with с MOSAIC
11
MAU/DAU Ratio
1,1+ mln
visits to the game
3+ mln
promotional reach
Integrating the world of the animated series into Roblox, running raffles and UGC content
turbosaurs
turbosaurs
7 mins
AVG Playtime
2,6+ mln
visits to the game
13+ mln
promotional reach
Promotion of the brand’s products to the target audience in Roblox, giveaways, story-driven experiences, and UGC content
ACTICITY
ACTIMUNO
8 mins
AVG Playtime
900К+
visits to the game
3+ mln
promotional reach
Promotion of a new youth-focused tariff: creation of a branded space, promo campaign, prize giveaways, and UGC content
MTS Real Town
мТs
WIP
AVG Playtime
WIP
visits to the game
WIP
promotional reach
Development and promotion of a unique space featuring the brand’s new heroes, prize giveaways, and UGC content
Planet of the Rastisaurs
Rastishka
4
MAU/DAU Ratio
7+ mln
visits to the game
50+ mln
promotional reach
Integration of the brand's flagship shop into Roblox, seasonal updates, giveaways, concerts and UGC content.
AUchan City
auchan,russia
7 mins
AVG Playtime
2,6+ mln
visits to the game
13+ mln
promotional reach
Promotion of the brand’s products to the target audience in Roblox, giveaways, story-driven experiences, and UGC content
ACTICITY
ACTIMUNO
8 mins
AVG Playtime
900К+
visits to the game
3+ mln
promotional reach
Promotion of a new youth-focused tariff: creation of a branded space, promo campaign, prize giveaways, and UGC content
MTS Real Town
MTS
WIP
AVG Playtime
WIP
visits to the game
WIP
promotional reach
Development and promotion of a unique space featuring the brand’s new heroes, prize giveaways, and UGC content
Planet of the Rastisaurs
Rastishka
4
MAU/DAU Ratio
7+ mln
visits to the game
50+ mln
promotional reach
Integration of the brand's flagship shop into Roblox, seasonal updates, giveaways, concerts and UGC content.
AUchan City
auchan,russia
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