jun park
Reading time ≈ 3 minutes
game visits
1,2+ mln
mts
client
year
2023
agency
Mosaic
Development
Moderation
Prize Giveaways
NPC Characters
Personal Account
Sound Design
Racing
Lobby
Creative Idea
Project
/ cases
MTS Junior — a subscription for kids and teens that combines KION, MTS Music, LogicLike, MTS Launcher, and many other services.
objective
/ objective
/ Promote the kids’ subscription through new communication channels
/ Build a positive image of MTS
/ Increase awareness of the services included in the subscription
/ Build a positive image of MTS
/ Increase awareness of the services included in the subscription
What We Did
/ Process
Together with our colleagues at MOSAIC, we developed the concept of a “theme park of the future,” where each zone reflects a different part of the MTS Junior subscription. The gameplay needed to be simple, yet engaging enough to encourage players to return. That’s why we were among the first to implement a Robux prize giveaway system — every two weeks, the most active players received coveted virtual rewards.
The setting and design were built in a cyberpunk style, while carefully balancing brand storytelling and entertainment value. During development, we faced a tricky challenge: how to present a subscription where most of the services are media-based — content that cannot be directly streamed in Roblox.
A direct approach was impossible, so instead we conveyed the spirit and essence of the subscription, adding value for kids and showing them that MTS Junior is both fun and easy to use.
For example, instead of screening movies (which technically isn’t allowed in Roblox), we created a large movie set with different genres where players could play hide-and-seek and transform into various props. In the MTS Music zone, several music genres were represented, and players could jump on a trampoline-synthesizer to create tracks in that style.
For puzzle lovers, we built a massive labyrinth where players answered simple questions from LogicLike. To make the park even more diverse, we added kart racing, trampolines, aerial obstacle courses, artifact hunts, and more than ten additional gameplay features. This allowed us to confidently say: first, we created a genuinely fun game — and only then, a strong promo project.
In Collaboration with MOSAIC
Results
/ gallery
/ By the Numbers
PROMOTIONAL REACH
5+ млн
VISITS TO THE GAME
1,2+ млн
MAU/DAU Ratio
6
Awards
Project in Roblox
cases
/ cases
other
7
MAU/DAU Ratio
197К+
visits to the game
64М+
promotional reach
Russia's first showroom in Roblox, New Year's promotion: a points-based loyalty card raffle
m.holiday
m.video
all cases
11
MAU/DAU Ratio
29К
visits to the game
700К
promotional reach
Promothing children's water using new communication channels
slavdaland
SLAVDA
12
MAU/DAU Ratio
300К+
visits to the game
2+ mln
promotional reach
Promotion of the shop's seasonal goods and loyalty programme, as well as a drawing of game and real bonuses.
mangoworld
vkusvill
11
MAU/DAU Ratio
10К
visits to the game
1,2+ mln
promotional reach
Resort integration was organised in honour of the decade of the Sochi Olympics. A chance to win a holiday in a real resort complex.
rosa khutor
interros
6
MAU/DAU Ratio
1,2+ mln
visits to the game
5+ mln
promotional reach
Promoting children's subscriptions.
Using new communication channels.
Using new communication channels.
Jun Park
МТs
in partnership with с MOSAIC
11
MAU/DAU Ratio
1,1+ mln
visits to the game
3+ mln
promotional reach
Integrating the world of the animated series into Roblox, running raffles and UGC content
turbosaurs
turbosaurs
7 mins
AVG Playtime
2,6+ mln
visits to the game
13+ mln
promotional reach
Promotion of the brand’s products to the target audience in Roblox, giveaways, story-driven experiences, and UGC content
ACTICITY
ACTIMUNO
8 mins
AVG Playtime
900К+
visits to the game
3+ mln
promotional reach
Promotion of a new youth-focused tariff: creation of a branded space, promo campaign, prize giveaways, and UGC content
MTS Real Town
мТs
WIP
AVG Playtime
WIP
visits to the game
WIP
promotional reach
Development and promotion of a unique space featuring the brand’s new heroes, prize giveaways, and UGC content
Planet of the Rastisaurs
Rastishka
4
MAU/DAU Ratio
7+ mln
visits to the game
50+ mln
promotional reach
Integration of the brand's flagship shop into Roblox, seasonal updates, giveaways, concerts and UGC content.
AUchan City
auchan,russia
7 mins
AVG Playtime
2,6+ mln
visits to the game
13+ mln
promotional reach
Promotion of the brand’s products to the target audience in Roblox, giveaways, story-driven experiences, and UGC content
ACTICITY
ACTIMUNO
8 mins
AVG Playtime
900К+
visits to the game
3+ mln
promotional reach
Promotion of a new youth-focused tariff: creation of a branded space, promo campaign, prize giveaways, and UGC content
MTS Real Town
MTS
WIP
AVG Playtime
WIP
visits to the game
WIP
promotional reach
Development and promotion of a unique space featuring the brand’s new heroes, prize giveaways, and UGC content
Planet of the Rastisaurs
Rastishka
4
MAU/DAU Ratio
7+ mln
visits to the game
50+ mln
promotional reach
Integration of the brand's flagship shop into Roblox, seasonal updates, giveaways, concerts and UGC content.
AUchan City
auchan,russia
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solving brand marketing challenges
using Roblox
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