Разработка игры в Roblox для МТС Junior «Jun Park»

/ project

As part of updating Actimuno’s visual style and brand communication, the brand integrated new characters into the design that reflect the flavor and the philosophy of an active lifestyle and support for one’s immunity.

/ Objective

/ Increase awareness of the brand’s new products
/ Convey the brand’s values and attributes through in-game communication in Roblox
/ Build a lasting emotional connection between the target audience and the brand’s new characters

/ Process

The City of Immunity must, in every location, reflect not only care and health but also be visually diverse and memorable. We treated building exteriors and interiors sensitively, worked through their design, and natively integrated the brand’s signature colors. The whole city is an example of cities of the future, where an active lifestyle, attention to immunity, cleanliness and nature go hand in hand.

Every player becomes a hero of Acticity and their task is to save the city from a virus invasion! Players can stroll through the futuristic city, complete mini-games, earn AKTIcoins, enter the leaderboard and win Robux. There’s a “Health Academy” with questions about immunity, the Actimuno Tower where the player explores the bottle from the inside, bike races, dodgeball, and other speed and agility challenges. All of this — in the atmosphere of a bright, modern city where health is a superpower.

For this project we developed a unique set of skins inspired by the brand’s mascots — they were also used in the product’s bottle design. The most active defenders of the city were awarded Robux gift cards weekly, and the UGC items became some of the most popular and fastest-distributed among commercial projects in Russia.

To promote the game we used the most effective tool — placing portals in other games relevant to us. Also, starting in April, you can find a QR code on every package that leads directly to the game. This strategy proved its effectiveness: the game became one of the fastest in terms of rate to reach its first million visits.

/ Gallery

By the Numbers

PROMOTIONAL REACH

VISITS TO THE GAME

AVG Playtime