Rastisaurs
Reading time ≈ 2 minutes
game visits
...
Rastishka
client
year
2025
Development
Moderation
Prize Giveaways
NPC Characters
Personal Account
Sound Design
Racing
UGC
Creative Idea
project
/ project
Rastizavry — the new characters of the legendary brand Rastishka.
In the summer of 2025, the brand refreshed its visual identity and communication style, and our task was to increase awareness among the target audience about the update and highlight the brand’s products.
In the summer of 2025, the brand refreshed its visual identity and communication style, and our task was to increase awareness among the target audience about the update and highlight the brand’s products.
Objective
/ Objective
/ Increase awareness of the brand’s new mascots
/ Communicate the brand’s values and attributes through in-game interactions in Roblox
/ Retain players and build a loyal community to turn the platform into a permanent communication channel with children
/ Communicate the brand’s values and attributes through in-game interactions in Roblox
/ Retain players and build a loyal community to turn the platform into a permanent communication channel with children
What We Did
/ Process
Planet of the Rastizavrs is a bright, colorful, and kid-friendly world with six unique locations and mini-games, featuring a new game mechanic centered around collecting calcium and growing the player’s character with each new level.
Through its atmosphere and content, we conveyed the brand’s philosophy, story, and the unique personality of each character.
The most active players can earn exclusive skins, Robux, and access to limited UGC items.
Through its atmosphere and content, we conveyed the brand’s philosophy, story, and the unique personality of each character.
The most active players can earn exclusive skins, Robux, and access to limited UGC items.
The project concept was built around the brand’s new communication platform — the Rastizavrs, their personalities, hobbies, and style of interaction.
We transformed this creative idea into a unique planetary setting, where each location offers full immersion and direct interaction with one of the four Rastizavrs.
We transformed this creative idea into a unique planetary setting, where each location offers full immersion and direct interaction with one of the four Rastizavrs.
Players begin their journey at the Growth Plaza, where they complete basic training and choose one of the virtual assistants. From there, they are free to explore all locations, collect calcium, and gain experience by completing mini-games — helping them level up and grow.
The product itself is seamlessly integrated into the gameplay, and the Rastizavrs become companions and mentors who guide players through a fun and educational adventure.
The product itself is seamlessly integrated into the gameplay, and the Rastizavrs become companions and mentors who guide players through a fun and educational adventure.
Each location includes mini-games that reflect the personality of its hero.
On Rasty’s map, players climb obstacle towers, race on skateboards, and perform trampoline stunts.
At Klipy’s area, they search for photo angles and take part in two dance challenges.
Fitch, the geeky Rastizavr, invites players to grow gadgets on his tech farm, defend an energy generator, and navigate a maze.
Meanwhile, on Dinny’s island, players build bridges, draw, and catch colorful bubbles.
On Rasty’s map, players climb obstacle towers, race on skateboards, and perform trampoline stunts.
At Klipy’s area, they search for photo angles and take part in two dance challenges.
Fitch, the geeky Rastizavr, invites players to grow gadgets on his tech farm, defend an energy generator, and navigate a maze.
Meanwhile, on Dinny’s island, players build bridges, draw, and catch colorful bubbles.
The project’s promotion strategy focuses on long-term engagement and player retention.
The primary tool is cross-game portal placement in partner experiences.
Using customized scripts, we track every stage of the player journey, actively gather feedback, and plan events and prize draws for the most active participants.
The primary tool is cross-game portal placement in partner experiences.
Using customized scripts, we track every stage of the player journey, actively gather feedback, and plan events and prize draws for the most active participants.
СОВМЕСТНО С mosaic
LAUNCHED JULY ’25
Results
cases
/ cases
Other
7
MAU/DAU Ratio
197К+
visits to the game
64М+
promotional reach
Russia's first showroom in Roblox, New Year's promotion: a points-based loyalty card raffle
m.holiday
m.video
all cases
11
MAU/DAU Ratio
29К
visits to the game
700К
promotional reach
Promothing children's water using new communication channels
slavdaland
SLAVDA
12
MAU/DAU Ratio
300К+
visits to the game
2+ mln
promotional reach
Promotion of the shop's seasonal goods and loyalty programme, as well as a drawing of game and real bonuses.
mangoworld
vkusvill
11
MAU/DAU Ratio
10К
visits to the game
1,2+ mln
promotional reach
Resort integration was organised in honour of the decade of the Sochi Olympics. A chance to win a holiday in a real resort complex.
rosa khutor
interros
6
MAU/DAU Ratio
1,2+ mln
visits to the game
5+ mln
promotional reach
Promoting children's subscriptions.
Using new communication channels.
Using new communication channels.
Jun Park
МТs
in partnership with с MOSAIC
11
MAU/DAU Ratio
1,1+ mln
visits to the game
3+ mln
promotional reach
Integrating the world of the animated series into Roblox, running raffles and UGC content
turbosaurs
turbosaurs
7 mins
AVG Playtime
2,6+ mln
visits to the game
13+ mln
promotional reach
Promotion of the brand’s products to the target audience in Roblox, giveaways, story-driven experiences, and UGC content
ACTICITY
ACTIMUNO
8 mins
AVG Playtime
900К+
visits to the game
3+ mln
promotional reach
Promotion of a new youth-focused tariff: creation of a branded space, promo campaign, prize giveaways, and UGC content
MTS Real Town
мТs
WIP
AVG Playtime
WIP
visits to the game
WIP
promotional reach
Development and promotion of a unique space featuring the brand’s new heroes, prize giveaways, and UGC content
Planet of the Rastisaurs
Rastishka
4
MAU/DAU Ratio
7+ mln
visits to the game
50+ mln
promotional reach
Integration of the brand's flagship shop into Roblox, seasonal updates, giveaways, concerts and UGC content.
AUchan City
auchan,russia
7 mins
AVG Playtime
2,6+ mln
visits to the game
13+ mln
promotional reach
Promotion of the brand’s products to the target audience in Roblox, giveaways, story-driven experiences, and UGC content
ACTICITY
ACTIMUNO
8 mins
AVG Playtime
900К+
visits to the game
3+ mln
promotional reach
Promotion of a new youth-focused tariff: creation of a branded space, promo campaign, prize giveaways, and UGC content
MTS Real Town
MTS
WIP
AVG Playtime
WIP
visits to the game
WIP
promotional reach
Development and promotion of a unique space featuring the brand’s new heroes, prize giveaways, and UGC content
Planet of the Rastisaurs
Rastishka
4
MAU/DAU Ratio
7+ mln
visits to the game
50+ mln
promotional reach
Integration of the brand's flagship shop into Roblox, seasonal updates, giveaways, concerts and UGC content.
AUchan City
auchan,russia
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