SLAVDALAND
Reading time ≈ 2 minutes
game visits
29 000
Slavda
client
year
2023
Sound Design
Personal Account
NPC Characters
Prize Giveaways
Moderation
Development
Creative Idea
project
/ project
Delivery of clean water by Slavda — kids’ water
Objective
/ Objective
/ Increase brand awareness among the target audience
/ Launch an unconventional advertising campaign
/ Implement a special project to boost PR activity
/ Launch an unconventional advertising campaign
/ Implement a special project to boost PR activity
What We Did
/ Process
As part of the project concept, we needed to highlight the unique and safe process of producing clean water. After a detailed study of the real production cycle and thorough discussions with the client, we decided to build a virtual world centered around a factory that conceptually reflects every stage of water extraction, purification, and bottling.
Players were not simply completing challenges on a finished map — they gradually built their own, constructing factory walls, laboratories, and more. This approach allowed us to increase engagement, diversify gameplay, and create awareness about the complex yet fascinating process of working with water.
In this game, the experience itself was more important than the visual design. That’s why we simplified the environment and made the gameplay easy to follow.
To promote the project, we relied solely on external resources: the brand’s social media channels and mentions in the press. Since the project was part of a campaign supporting the kids’ water line, it was time-limited. After the main promotional phase, we and the client jointly decided to keep the world open but without additional activities or giveaways.
We are proud that we managed to deliver this project within tight deadlines and achieve the results the brand needed.
Results
cases
/ cases
other
7
MAU/DAU Ratio
197К+
visits to the game
64М+
promotional reach
Russia's first showroom in Roblox, New Year's promotion: a points-based loyalty card raffle
m.holiday
m.video
all cases
11
MAU/DAU Ratio
29К
visits to the game
700К
promotional reach
Promothing children's water using new communication channels
slavdaland
SLAVDA
12
MAU/DAU Ratio
300К+
visits to the game
2+ mln
promotional reach
Promotion of the shop's seasonal goods and loyalty programme, as well as a drawing of game and real bonuses.
mangoworld
vkusvill
11
MAU/DAU Ratio
10К
visits to the game
1,2+ mln
promotional reach
Resort integration was organised in honour of the decade of the Sochi Olympics. A chance to win a holiday in a real resort complex.
rosa khutor
interros
6
MAU/DAU Ratio
1,2+ mln
visits to the game
5+ mln
promotional reach
Promoting children's subscriptions.
Using new communication channels.
Using new communication channels.
Jun Park
МТs
in partnership with с MOSAIC
11
MAU/DAU Ratio
1,1+ mln
visits to the game
3+ mln
promotional reach
Integrating the world of the animated series into Roblox, running raffles and UGC content
turbosaurs
turbosaurs
7 mins
AVG Playtime
2,6+ mln
visits to the game
13+ mln
promotional reach
Promotion of the brand’s products to the target audience in Roblox, giveaways, story-driven experiences, and UGC content
ACTICITY
ACTIMUNO
8 mins
AVG Playtime
900К+
visits to the game
3+ mln
promotional reach
Promotion of a new youth-focused tariff: creation of a branded space, promo campaign, prize giveaways, and UGC content
MTS Real Town
мТs
WIP
AVG Playtime
WIP
visits to the game
WIP
promotional reach
Development and promotion of a unique space featuring the brand’s new heroes, prize giveaways, and UGC content
Planet of the Rastisaurs
Rastishka
4
MAU/DAU Ratio
7+ mln
visits to the game
50+ mln
promotional reach
Integration of the brand's flagship shop into Roblox, seasonal updates, giveaways, concerts and UGC content.
AUchan City
auchan,russia
7 mins
AVG Playtime
2,6+ mln
visits to the game
13+ mln
promotional reach
Promotion of the brand’s products to the target audience in Roblox, giveaways, story-driven experiences, and UGC content
ACTICITY
ACTIMUNO
8 mins
AVG Playtime
900К+
visits to the game
3+ mln
promotional reach
Promotion of a new youth-focused tariff: creation of a branded space, promo campaign, prize giveaways, and UGC content
MTS Real Town
MTS
WIP
AVG Playtime
WIP
visits to the game
WIP
promotional reach
Development and promotion of a unique space featuring the brand’s new heroes, prize giveaways, and UGC content
Planet of the Rastisaurs
Rastishka
4
MAU/DAU Ratio
7+ mln
visits to the game
50+ mln
promotional reach
Integration of the brand's flagship shop into Roblox, seasonal updates, giveaways, concerts and UGC content.
AUchan City
auchan,russia
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solving brand marketing challenges
using Roblox
using Roblox
