/ AUDIENCE
3 mln
DAU (Daily Active Users) in Russia
12 mln
MAU (Monthly Active Users) in Russia
150 mins
average time spent by users on the platform globally
/ STATISTICS
STEADY. GROWTH
& WIDE AUDIENCE
& WIDE AUDIENCE
Roblox Audience Age
18%
до 9 age
9-12 age
13-17 age
18+ age
22%
25%
35%
Roblox Audience
56%
men
women
44%
the number of Roblox downloads on smartphones in Russia
6,89
mln
mln
2022
2023
2024
8,14
mln
mln
10,9
mln
mln
an increase in the number of cases involving major brands on Roblox
world
russia
150
2022
2023
2024
230
>500
2023
18
24
2024
/ PLATFORMS
Available across all devices and platforms
/01
Windows
/02
Android
/03
XBox
/04
iOS
/05
VR-HEADSETS
/06
PlayStation
/ WHY CHOOSE US
SOLUTION FOR
MARKETING AND BUSINESS PROBLEMS
YOUR PERFECT
/01
AUDIENCE EXPANSION
/02
IMPROVED BRAND ENGAGEMENT
/03
IMAGE ENHANCEMENT
/04
INTERACTIVE ADVERTISING AND EVENTS
/05
CORPORATE AND EDUCATIONAL TRAININGS
FOXFORD
/ roblox
LENTA
DIKSI
ROSTIC’S
YANDEX
PYATEROCHKA
ROSA KHUTOR
AUCHAN
DELIMOBIL
Kari kids
TURBOSAURS
YANDEX MARKET
BURGER KING
SAMOKAT
MTS
PROSTOKVASHINO
DOBRIY
DIROL
KHL
yappy
ALREADY USING roblox
LENTA
DIKSI
ROSTIC’S
YANDEX
PYATEROCHKA
ROSA KHUTOR
AUCHAN
DELIMOBIL
Kari kids
TURBOSAURS
YANDEX MARKET
BURGER KING
SAMOKAT
MTS
PROSTOKVASHINO
DOBRIY
DIROL
KHL
yappy
FOXFORD
/ CASES
WITH ROBLOX
DELIVERING OUTSTANDING
RESULTS
7
MAU/DAU Ratio
197К+
visits to the game
64М+
promotional reach
Russia's first showroom in Roblox, New Year's promotion: a points-based loyalty card raffle
m.holiday
m.video
all cases
11
MAU/DAU Ratio
29К
visits to the game
700К
promotional reach
Promothing children's water using new communication channels
slavdaland
SLAVDA
12
MAU/DAU Ratio
300К+
visits to the game
2+ mln
promotional reach
Promotion of the shop's seasonal goods and loyalty programme, as well as a drawing of game and real bonuses.
mangoworld
vkusvill
11
MAU/DAU Ratio
10К
visits to the game
1,2+ mln
promotional reach
Resort integration was organised in honour of the decade of the Sochi Olympics. A chance to win a holiday in a real resort complex.
rosa khutor
interros
6
MAU/DAU Ratio
1,2+ mln
visits to the game
5+ mln
promotional reach
Promoting children's subscriptions.
Using new communication channels.
Using new communication channels.
Jun Park
МТs
in partnership with с MOSAIC
11
MAU/DAU Ratio
1,1+ mln
visits to the game
3+ mln
promotional reach
Integrating the world of the animated series into Roblox, running raffles and UGC content
turbosaurs
turbosaurs
7 mins
AVG Playtime
2,6+ mln
visits to the game
13+ mln
promotional reach
Promotion of the brand’s products to the target audience in Roblox, giveaways, story-driven experiences, and UGC content
ACTICITY
ACTIMUNO
8 mins
AVG Playtime
900К+
visits to the game
3+ mln
promotional reach
Promotion of a new youth-focused tariff: creation of a branded space, promo campaign, prize giveaways, and UGC content
MTS Real Town
мТs
WIP
AVG Playtime
WIP
visits to the game
WIP
promotional reach
Development and promotion of a unique space featuring the brand’s new heroes, prize giveaways, and UGC content
Planet of the Rastisaurs
Rastishka
4
MAU/DAU Ratio
7+ mln
visits to the game
50+ mln
promotional reach
Integration of the brand's flagship shop into Roblox, seasonal updates, giveaways, concerts and UGC content.
AUchan City
auchan,russia
7 mins
AVG Playtime
2,6+ mln
visits to the game
13+ mln
promotional reach
Promotion of the brand’s products to the target audience in Roblox, giveaways, story-driven experiences, and UGC content
ACTICITY
ACTIMUNO
8 mins
AVG Playtime
900К+
visits to the game
3+ mln
promotional reach
Promotion of a new youth-focused tariff: creation of a branded space, promo campaign, prize giveaways, and UGC content
MTS Real Town
MTS
WIP
AVG Playtime
WIP
visits to the game
WIP
promotional reach
Development and promotion of a unique space featuring the brand’s new heroes, prize giveaways, and UGC content
Planet of the Rastisaurs
Rastishka
4
MAU/DAU Ratio
7+ mln
visits to the game
50+ mln
promotional reach
Integration of the brand's flagship shop into Roblox, seasonal updates, giveaways, concerts and UGC content.
AUchan City
auchan,russia
GET
/ FAQ
FREQUENTLY ASKED QUESTIONS
ANSWERS TO
What are the available monetisation options?
/Roblox offers a range of monetisation options, including the sale of in-game goods such as skins, items and other virtual assets.
/We may offer paid access to certain features or locations within the game.
/It is possible to incorporate advertising or sponsored materials from other brands into the game space.
/In addition, we may offer users the option to purchase unique virtual enhancements that improve the gaming experience.
/We may offer paid access to certain features or locations within the game.
/It is possible to incorporate advertising or sponsored materials from other brands into the game space.
/In addition, we may offer users the option to purchase unique virtual enhancements that improve the gaming experience.
How do we measure performance?
/We will be monitoring key performance indicators on a daily and monthly basis, including active player counts, sales of in-game items and paid features, and time spent by users in the game.
/We collect feedback from users through reviews, surveys and comments in order to understand their preferences, expectations and concerns.
/We utilise analytics in order to evaluate growth rates, user retention and conversion rates. This will help to determine the effectiveness of advertising campaigns and affiliate agreements.
/We collect feedback from users through reviews, surveys and comments in order to understand their preferences, expectations and concerns.
/We utilise analytics in order to evaluate growth rates, user retention and conversion rates. This will help to determine the effectiveness of advertising campaigns and affiliate agreements.
How do we ensure security?
/We actively monitor user-generated content with a view to preventing the presence of any material or behaviour that may be considered objectionable.
/We will establish comprehensive platform usage regulations and behavioural guidelines for players, as well as implementing a content moderation and filtering system.
/We implement reporting and blocking mechanisms to ensure a rapid response to any violations and to guarantee the safety of all members of the gaming community.
/We will establish comprehensive platform usage regulations and behavioural guidelines for players, as well as implementing a content moderation and filtering system.
/We implement reporting and blocking mechanisms to ensure a rapid response to any violations and to guarantee the safety of all members of the gaming community.
we deliver professional power :)
Download brief
OPEN
/ if you want to get to the details first
/our personal data processing policy
/ if you want to read more info about us
Email
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/IF YOU ARE READY TO DISCUSS YOUR PROJECT REACH OUT TO US
solving brand marketing challenges
using Roblox
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