/ OVERVIEW

Rastizaurs is a branded Roblox experience created to introduce Rastishka’s new mascots through gameplay, immersive storytelling, and interactive brand engagement. Built as a colorful world for children, the experience combines entertainment, mini-games, and progression mechanics to strengthen emotional connection with the brand.

/ CHALLENGE

Launch and introduce Rastishka’s new character universe to a younger audience while increasing awareness around the brand refresh. The challenge was to transform the new visual identity into an engaging digital experience that children would actively return to and emotionally connect with.

To drive long-term engagement, we introduced progression systems, branded rewards, Robux prizes, exclusive skins, and limited UGC items for the most active players. Cross-game portals in partner experiences helped scale traffic and retention over time.

Each zone reflected the personality and story of a different Rastizaur through dedicated gameplay — from obstacle challenges and movement-based mini-games to creative interactions and exploration. Rastizaurs became in-game companions, helping players navigate the world and build an emotional connection with the brand.

We developed Planet of the Rastizaurs — a colorful Roblox world inspired by Rastishka’s new mascot universe. The experience featured six themed locations, mini-games, progression mechanics, and gameplay built around collecting calcium and leveling up the player’s character.

/ EXECUTION

/ RESULTS