LIT TYCOON

/ OVERVIEW

LIT ENERGY LEMONADE TYCOON is a branded Roblox game where anyone can build their own lemonade empire. Players launch production of the Pear and Apple-Caramel flavors, grow the factory and automate the canning lines. Inside, the universe of creator Misha Litvin comes to life: familiar characters, an office with a streaming room and exclusive UGC rewards. In its first month after launch, the game drew 390,000+ visits without in-game promotion.

/ CHALLENGE

Create a LIT ENERGY game in Roblox that brings together the product, the brand's characters and Misha Litvin's audience. At its core: a self-sustaining gameplay loop that holds attention and keeps players coming back without in-game promotion.

A scratch card with codes for three exclusive UGC items: a LIT ENERGY chain, cap and glasses. The branded accessories stay on the player's avatar after they leave the game.

Play as Misha Litvin, Ravshan or Stil. We brought the LIT ENERGY office, the LIT LIVE streaming room and the brand store into Roblox, so players step inside the brand's universe.

A city inspired by Yuzhno-Sakhalinsk with a lighthouse, a hot-air balloon and secret spots. Skateboards, a parachute, a catapult and Misha Litvin's Easter eggs keep players busy beyond the factory.

A tycoon where players start with a single machine and build a LIT ENERGY factory: they buy equipment, open Pear and Apple-Caramel canning lines and automate production.

The game grows without in-game promotion: players keep coming back to the factory, expand production and explore the city. The average playtime is 19 minutes, higher than 70% of comparable Roblox games.

/ EXECUTION

/ RESULTS